The builder behind MadeByAfi.
I'm Ahmed Afi — a senior regional web marketing specialist and digital product builder based in Dubai. My background blends web experience, marketing, product thinking, AI workflows, content systems, and go-to-market execution.
My path
MadeByAfi is my public build space. It's where I document, design, test, and launch products that solve practical problems with clean interfaces and useful AI. The work shows up on LinkedIn, in the studio, and inside the products themselves.
Outside of building, I'm thinking about how product, marketing, and AI converge — and how a single founder can now ship at the level that used to require a small team.
Focus
- AI products
- SaaS platforms
- Web experience
- Digital marketing
- UX strategy
- Automation
- Startup experiments
Journey
Started in digital marketing
Began my career in web marketing and content systems, learning how attention, conversion, and brand actually work in regional markets.
Senior regional web specialist
Moved into senior roles owning multi-market websites, campaign pages, SEO, analytics, and conversion across MENA — shipping web experiences end-to-end.
AI-assisted product building
AI tools collapsed the time from idea to MVP. I started prototyping personal products in evenings: CV tools, prompt builders, planners, expense flows.
MadeByAfi
Consolidated everything into a single public venture studio — one founder, multiple products, all built in the open.
Quiet drafts rot. Public builds get sharper, faster.
If it doesn't save real minutes or solve a real headache, it's a demo.
Polish isn't optional. The interface is the product.
Strategy, design, copy, code, GTM — same person, fewer handoffs.